South Korea's MZ generation falls in love with traditional Korean sweets, '약과 yakgwa'

 South Korea's MZ generation falls in love with traditional Korean sweets, 'yakgwa; 약과'

A new word was born: Halmanial 할매니얼 (millennial + grandmother).

The 'Halmanial' phenomenon, a trend of Korean MZs visiting old restaurants, has revived forgotten things, and not only that, but it has become the center of a trend, causing out-of-stocks and resells.

Yakgwa is a prime example. After it became a trendy dessert, MZ consumers flocked to various parts of the country, including Chuncheon, Uijeongbu, and Pocheon, in search of delicious restaurants that went viral. Social media was flooded with selfies showing off their purchases, and the popularity grew so much that it became difficult to buy without an open run (waiting before business hours and rushing to buy when the doors opened). It has become as difficult to get pills as it is to get concert tickets, giving rise to the neologism "Yakketing" (Yakgwa + marketing). It's not uncommon to find them for sale at second-hand markets. Following this trend, food giants are also introducing new desserts that utilize the fruit.

then What is Yakgwa?

Yakgwa is a traditional Korean snack and is a type of traditional yumil family. It is made by mixing sifted flour with sesame oil, adding honey and liquor, kneading it, rolling it out on a plate, and frying it in oil. In the past, oil and honey were so scarce that they were treated as medicine, hence the word 'yak약 ; medicine'.